Sophie Morris, Director of Millharbour Marketing (now Sponsor View) introduced the inaugural award for Sponsorship at the Spanish Marketing Association’s (SMA) Annual Awards yesterday evening via video link from London. Having presented the Keynote presentation at the SMA’s sponsorship conference in July on the State of Measurement in Sponsorship, it was an honour to return…
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Celebrating the 100th episode of the ‘Inside Sponsorship’ podcast As a previous guest on the Inside Sponsorship podcast Sophie Morris, Director of Millharbour Marketing (now Sponsor View), was invited to contribute to the celebratory 100th episode, focusing on the Future of Sponsorship. You can listen to the full Inside Sponsorship podcast here and a transcription…
DetailsSophie Morris, Director of Millharbour Marketing (now Sponsor View), joined a panel discussion on high performance in sport and business for the Paralympics GB Partner Day at the Velodrome. The event, held during the Tokyo Paralympics, brought together speakers from the world of athletics, sport and business: Jon-Allan Butterworth – former Paralymics GB track cyclist,…
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Sophie Morris has been re-elected to the Board of the European Sponsorship Association (ESA) for a second term. Originally elected to the ESA Board in 2016, Sophie led the Marketing Workstream following an initial Strategic Review project. She also founded and co-chairs the National Representatives Workstream, bringing together the national Sponsorship and Marketing Associations…
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Looking Back at a Year of Change Written by Sophie Morris, Director of Millharbour Marketing (now Sponsor View) and an ESA Board Director. First published by ESA on sponsorship.org At the beginning of every year, ESA asks its members what they think the top three trends will be for the year ahead. These responses are…
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This week marks five years of working with the Institute for Sport Business (ISB) at Loughborough University London on the Strategic Sports Sponsorship module of the Sports Marketing MSc programme. Time has flown by since 2016 when we first started working with ISB to design and launch the module. Now we can celebrate five years…
DetailsSophie Morris, Director at Millharbour Marketing (now Sponsor View), shares her thoughts on how brands and rights holders can work together more effectively. What do you do? Sophie: At Millharbour, we help organisations improve commercial performance by putting their clients at the centre of their business. Through research and analysis, we help them understand the…
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Loughborough University partners with Millharbour Marketing (now Sponsor View) to progress sponsorship research and education The partnership aims to produce original sponsorship research projects in addition to developing and supporting the delivery of teaching for the sport management sector. Loughborough University is the world’s best university for sports-related subjects and the London campus is home…
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The Danish sponsorship members group, SPOT:ON Club, organised a London working trip for members and, as the London-based member of the group’s Advisory Board, Sophie Morris, Director of Millharbour Marketing (now Sponsor View) arranged two outstanding speaker panels for the visit. With both sponsors and rights holders represented from some of the best UK sponsorships,…
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Sophie Morris, Director of Millharbour Marketing (now Sponsor View) was delighted to be in Brussels last week, not only to attend SponsorLive – The ESA Annual Summit – but also to hold the first meeting of the European Sponsorship Association’s (ESA) National Representatives Group. ESA’s mission is to ‘unite, inspire and grow the sponsorship industry’.…
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