Sophie Morris, Director of Millharbour Marketing (now Sponsor View) introduced the inaugural award for Sponsorship at the Spanish Marketing Association’s (SMA) Annual Awards yesterday evening via video link from London.
Having presented the Keynote presentation at the SMA’s sponsorship conference in July on the State of Measurement in Sponsorship, it was an honour to return to give an address at this prestigious event.
The winner of the Sponsorship Award, Iberdrola, will go on to be entered into the European Sponsorship Association’s Best of Europe Awards at the event to be held in London in February 2022.