Sophie Morris, Co-Founder & Director of Sponsor View, has been elected Chair of the European Sponsorship Association (ESA). Sophie succeeds Andy Westlake, who has stood down after six years at the helm of the not-for-profit membership association. Serving as an ESA Board Director for the past seven years, Sophie Morris has led the production…
Millharbour Marketing has rebranded as Sponsor View to better reflect the research services that we now offer and the contribution we make to improving the world of commercial partnerships. The company was founded in 2013, originally providing strategic marketing and sponsorship consultancy for brands, suppliers and rights holders. In 2021, the company introduced a new…
Sophie Morris, Director of Millharbour Marketing (now Sponsor View) has been reappointed to the Loughborough University London’s Institute for Sport Business (ISB) Advisory Board for a second term. Sophie was one of the founding members and has part of the ISB since 2015, advising on its world class research and teaching activities. Loughborough University London…
Sophie Morris, Director of Millharbour Marketing (now Sponsor View) gave an opening presentation at SponsorLive – The European Sponsorship Association Summit on sponsorship trends and the latest ESA research into sustainability in sponsorship. As part of ESA’s ongoing research, members throughout Europe were asked about their views on and commitment to sustainability. 96% of sponsors…
Sophie Morris, Director of Millharbour Marketing (now Sponsor View) introduced the inaugural award for Sponsorship at the Spanish Marketing Association’s (SMA) Annual Awards yesterday evening via video link from London. Having presented the Keynote presentation at the SMA’s sponsorship conference in July on the State of Measurement in Sponsorship, it was an honour to return…
Celebrating the 100th episode of the ‘Inside Sponsorship’ podcast As a previous guest on the Inside Sponsorship podcast Sophie Morris, Director of Millharbour Marketing (now Sponsor View), was invited to contribute to the celebratory 100th episode, focusing on the Future of Sponsorship. You can listen to the full Inside Sponsorship podcast here and a transcription…
Sophie Morris, Director of Millharbour Marketing (now Sponsor View), joined a panel discussion on high performance in sport and business for the Paralympics GB Partner Day at the Velodrome. The event, held during the Tokyo Paralympics, brought together speakers from the world of athletics, sport and business: Jon-Allan Butterworth – former Paralymics GB track cyclist,…
Sophie Morris has been re-elected to the Board of the European Sponsorship Association (ESA) for a second term. Originally elected to the ESA Board in 2016, Sophie led the Marketing Workstream following an initial Strategic Review project. She also founded and co-chairs the National Representatives Workstream, bringing together the national Sponsorship and Marketing Associations…
Looking Back at a Year of Change Written by Sophie Morris, Director of Millharbour Marketing (now Sponsor View) and an ESA Board Director. First published by ESA on sponsorship.org At the beginning of every year, ESA asks its members what they think the top three trends will be for the year ahead. These responses are…
This week marks five years of working with the Institute for Sport Business (ISB) at Loughborough University London on the Strategic Sports Sponsorship module of the Sports Marketing MSc programme. Time has flown by since 2016 when we first started working with ISB to design and launch the module. Now we can celebrate five years…