Loughborough University partners with Millharbour Marketing (now Sponsor View) to progress sponsorship research and education
The partnership aims to produce original sponsorship research projects in addition to developing and supporting the delivery of teaching for the sport management sector.
Loughborough University is the world’s best university for sports-related subjects and the London campus is home to the Institute of Sport Business (ISB) directed by Professor James Skinner.
This partnership builds on an existing relationship in which Millharbour Marketing has worked with Loughborough University London since 2016 to launch a Strategic Sports Sponsorship module for the ISB’s Sports Marketing Masters programmes. This involves delivering sponsorship and marketing lectures, co-supervising dissertation students, leading on Collaborative Projects and company Director, Sophie Morris, sitting on the ISB’s Advisory Board.
Professor James Skinner, Director of the Institute for Sport Business, Loughborough University London, “The Institute for Sport Business is delighted to strengthen our relationship with Millharbour Marketing. As a member of the ISB advisory board, Sophie Morris makes an outstanding contribution to our teaching programme. We are now engaged in some exciting sponsorship research which we believe will have direct industry impact and open up new areas of academic enquiry.”
Sophie Morris, Director of Millharbour Marketing, (pictured above with Dr Emily Hayday) responded, “Our collaboration with the Institute of Sport Business is based on our shared goals of improving sponsorship and marketing education, raising standards across the industry and contributing to research and academic development. We very much enjoy working with the ISB team and are delighted to be developing this relationship.”