Sophie Morris giving a lecture at Loughborough University

This week marks five years of working with the Institute for Sport Business (ISB) at Loughborough University London on the Strategic Sports Sponsorship module of the Sports Marketing MSc programme.

Time has flown by since 2016 when we first started working with ISB to design and launch the module. Now we can celebrate five years of collaboration with the incredible ISB team, delivering lectures, setting assessment case studies, supervising dissertation students and marking assignments, as well as the wider partnership we have to produce original research studies.