Sophie Morris, Director of Millharbour Marketing (now Sponsor View) spoke at ‘Sponsorship ROI Exposed’ to join a panel discussing the key takeaways of sponsorship measurement. The first question was whether we should be talking about Return on Investment or Return on Objectives. Sophie said that she prefers to use ‘Impact on Business Objectives’ for a…
School of Hard Knocks (SOHK) – the ground-breaking social inclusion charity that changes lives by re-engaging people who are not in Education, Employment or Training through sport – will receive pro bono sponsorship consultancy to improve the sponsorship infrastructure, proposition, processes and relationship management as Millharbour Marketing (now Sponsor View) becomes SOHK’s latest corporate partner.…
We joined F.C. Copenhagen’s sponsor business club ‘GOAL’ in Copenhagen last week to talk about the power of sponsorship and how brands can maximise its impact. The end of season meeting of the GOAL club was a fantastic opportunity to bring the club’s sponsors together with presentations from Katja Moesgaard, COO, and Alex Rasmussen, Sales Director,…
The SPOT:ON Sponsorship Activation conference in Copenhagen was a great success and we were delighted to speak at this inaugural event. Lined up alongside speakers from Volvo, Manchester United, Skoda and Santander, we talked about sponsorship as the king of brand building. This was based on research presented by the IPA that showed sponsorship as…
Sophie Morris, Strategic Marketing & Sponsorship Consultant at Millharbour Marketing (now Sponsor View), joined the panel on BBC Radio 5 Live’s ‘Wake Up to Money – Sports Edition’ on 24th July. With her were Keith Pelley CEO of the PGA European Tour (also pictured), Ryan Paterson Managing Director of ProZone and Michael Downey CEO of…
We are delighted to announce that Sophie Morris, Strategic Marketing & Sponsorship Director of Millharbour Marketing (now Sponsor View), was elected to the Board of Directors of the European Sponsorship Association (ESA) at its AGM on Wednesday 6th July. ESA is the voice of the sponsorship industry in Europe. It seeks to inspire, educate and…
We were in Russia last week, speaking at the marketing and sponsorship conference ‘MarSpo’ in Moscow. It’s safe to say that whilst the industry is different to what we see in the West, the ambition and enthusiasm for innovative sports marketing is just as strong. The two day conference was held in the fantastic 45,000 seater…