We are delighted to announce that Sophie Morris, Strategic Marketing & Sponsorship Director of Millharbour Marketing (now Sponsor View), was elected to the Board of Directors of the European Sponsorship Association (ESA) at its AGM on Wednesday 6th July.
ESA is the voice of the sponsorship industry in Europe. It seeks to inspire, educate and raise standards. As a membership association, it strives to lead the industry through activities relating to policy and governance, corporate responsibility, education and training, provision of information and networking.
Speaking about her election to the ESA Board of Directors, Sophie said “It’s an honour and a privilege to have been elected to the ESA Board and to represent the €25bn sponsorship industry across Europe. My aim is to make sponsorship a more fundamental part of the marketing mix: more effective for brands, more valuable for rightsholders and more engaging for audiences. I look forward to being part of ESA’s efforts to educate and inspire sponsorship and marketing executives, increase best practice and drive the industry forward.”
Karen Earl, Chairman of ESA, said: “We’re pleased to have Sophie on the ESA Board and think that her skills will add enormous value to ESA’s drive to protect and promote the sponsorship industry”.