Loughborough University partners with Millharbour Marketing (now Sponsor View) to progress sponsorship research and education The partnership aims to produce original sponsorship research projects in addition to developing and supporting the delivery of teaching for the sport management sector. Loughborough University is the world’s best university for sports-related subjects and the London campus is home…
The Danish sponsorship members group, SPOT:ON Club, organised a London working trip for members and, as the London-based member of the group’s Advisory Board, Sophie Morris, Director of Millharbour Marketing (now Sponsor View) arranged two outstanding speaker panels for the visit. With both sponsors and rights holders represented from some of the best UK sponsorships,…
Sophie Morris, Director of Millharbour Marketing (now Sponsor View) was delighted to be in Brussels last week, not only to attend SponsorLive – The ESA Annual Summit – but also to hold the first meeting of the European Sponsorship Association’s (ESA) National Representatives Group. ESA’s mission is to ‘unite, inspire and grow the sponsorship industry’.…
Sophie Morris, Director of Millharbour Marketing (now Sponsor View) spoke at ‘Sponsorship ROI Exposed’ to join a panel discussing the key takeaways of sponsorship measurement. The first question was whether we should be talking about Return on Investment or Return on Objectives. Sophie said that she prefers to use ‘Impact on Business Objectives’ for a…