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Daily Archives: 12 November 2022

How rights holders can get actionable sponsor feedback

InsightsBy Sophie Morris12 November 2022

Proactivity and an analytical approach are the basis to excel in managing sponsorship relationships. Rights holders know the importance of having a good understanding of their sponsors’ satisfaction. A lot of effort goes into managing these relationships and they want to ensure that, when entering the renewal window, the conversation is as linear as possible…

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