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# Sponsor View

Sponsor satisfaction research and measurement

## Sitemaps

- [XML Sitemap](https://sponsor-view.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [News & Insights](https://sponsor-view.com/news-insights/)
- [High Performance in Sport and Business](https://sponsor-view.com/high-performance-in-sport-and-business/) - Sophie Morris, Director of Millharbour Marketing (now Sponsor View), joined a panel discussion on high performance in sport and business for the Paralympics GB Partner Day at the Velodrome. The event, held during the Tokyo Paralympics, brought together speakers from the world of athletics, sport and business: Jon-Allan Butterworth - former Paralymics GB track cyclist,
- [Sophie Morris elected as the new ESA Chair](https://sponsor-view.com/sophie-morris-elected-esa-chair/) - Sophie Morris, Co-Founder & Director of Sponsor View, has been elected Chair of the European Sponsorship Association (ESA). Sophie succeeds Andy Westlake, who has stood down after six years at the helm of the not-for-profit membership association. Serving as an ESA Board Director for the past seven years, Sophie Morris has led the production
- [Millharbour Marketing is now Sponsor View](https://sponsor-view.com/millharbour-marketing-rebrands-to-sponsor-view/) - Millharbour Marketing has rebranded as Sponsor View to better reflect the research services that we now offer and the contribution we make to improving the world of commercial partnerships. The company was founded in 2013, originally providing strategic marketing and sponsorship consultancy for brands, suppliers and rights holders. In 2021, the company introduced a new
- [MarSpo conference in Moscow](https://sponsor-view.com/marspo-conference-moscow/) - We were in Russia last week, speaking at the marketing and sponsorship conference 'MarSpo' in Moscow. It's safe to say that whilst the industry is different to what we see in the West, the ambition and enthusiasm for innovative sports marketing is just as strong. The two day conference was held in the fantastic 45,000 seater
- [Sophie Morris elected to ESA Board](https://sponsor-view.com/sophie-morris-elected-esa-board/) - We are delighted to announce that Sophie Morris, Strategic Marketing & Sponsorship Director of Millharbour Marketing (now Sponsor View), was elected to the Board of Directors of the European Sponsorship Association (ESA) at its AGM on Wednesday 6th July. ESA is the voice of the sponsorship industry in Europe. It seeks to inspire, educate and
- [Radio Interview: Sponsorship and the Russian Doping Scandal](https://sponsor-view.com/radio-interview-sponsorship-russian-doping-scandal/) - Sophie Morris, Strategic Marketing & Sponsorship Consultant at Millharbour Marketing (now Sponsor View), joined the panel on BBC Radio 5 Live's 'Wake Up to Money - Sports Edition' on 24th July. With her were Keith Pelley CEO of the PGA European Tour (also pictured), Ryan Paterson Managing Director of ProZone and Michael Downey CEO of
- [Sponsorship activation in Denmark is Spot:On!](https://sponsor-view.com/sponsorship-activation-denmark-spoton/) - The SPOT:ON Sponsorship Activation conference in Copenhagen was a great success and we were delighted to speak at this inaugural event. Lined up alongside speakers from Volvo, Manchester United, Skoda and Santander, we talked about sponsorship as the king of brand building. This was based on research presented by the IPA that showed sponsorship as
- [Talking about the power of sponsorship with F.C. Copenhagen](https://sponsor-view.com/f-c-copenhagen-power-sponsorship/) - We joined F.C. Copenhagen's sponsor business club 'GOAL' in Copenhagen last week to talk about the power of sponsorship and how brands can maximise its impact. The end of season meeting of the GOAL club was a fantastic opportunity to bring the club's sponsors together with presentations from Katja Moesgaard, COO, and Alex Rasmussen, Sales Director,
- [School of Hard Knocks partners with Millharbour Marketing to deliver outstanding corporate sponsorship](https://sponsor-view.com/school-of-hard-knocks-corporate-sponsorship/) - School of Hard Knocks (SOHK) - the ground-breaking social inclusion charity that changes lives by re-engaging people who are not in Education, Employment or Training through sport - will receive pro bono sponsorship consultancy to improve the sponsorship infrastructure, proposition, processes and relationship management as Millharbour Marketing (now Sponsor View) becomes SOHK’s latest corporate partner.
- [Sponsorship ROI exposed](https://sponsor-view.com/sponsorship-measurement-roi-exposed/) - Sophie Morris spoke at 'Sponsorship ROI Exposed’ to join a panel discussing the key takeaways of sponsorship measurement.
- [Launching the National Sponsorship Representatives group](https://sponsor-view.com/launching-the-national-sponsorship-representatives-group/) - Sophie Morris, Director of Millharbour Marketing (now Sponsor View) was delighted to be in Brussels last week, not only to attend SponsorLive - The ESA Annual Summit - but also to hold the first meeting of the European Sponsorship Association's (ESA) National Representatives Group. ESA’s mission is to ‘unite, inspire and grow the sponsorship industry’.
- [SPOT:ON Club Sponsorship Trip to London](https://sponsor-view.com/sponsorship-trip-london/) - The Danish sponsorship members group, SPOT:ON Club, organised a London working trip for members and, as the London-based member of the group's Advisory Board, Sophie Morris, Director of Millharbour Marketing (now Sponsor View) arranged two outstanding speaker panels for the visit. With both sponsors and rights holders represented from some of the best UK sponsorships,
- [Loughborough University partnership announced](https://sponsor-view.com/loughborough-university-partnership-announced/) - Loughborough University partners with Millharbour Marketing (now Sponsor View) to progress sponsorship research and education The partnership aims to produce original sponsorship research projects in addition to developing and supporting the delivery of teaching for the sport management sector. Loughborough University is the world’s best university for sports-related subjects and the London campus is home
- [An interview with Redtorch - How can brands and rights holders work together more effectively?](https://sponsor-view.com/how-can-brands-and-rights-holders-work-together-more-effectively/) - Sophie Morris, Director at Millharbour Marketing (now Sponsor View), shares her thoughts on how brands and rights holders can work together more effectively. What do you do? Sophie: At Millharbour, we help organisations improve commercial performance by putting their clients at the centre of their business. Through research and analysis, we help them understand the
- [Celebrating 5 years of collaboration with Loughborough University London](https://sponsor-view.com/celebrating-5-years-of-collaboration-with-loughborough-university-london/) - This week marks five years of working with the Institute for Sport Business (ISB) at Loughborough University London on the Strategic Sports Sponsorship module of the Sports Marketing MSc programme. Time has flown by since 2016 when we first started working with ISB to design and launch the module. Now we can celebrate five years
- [A year on: How the pandemic changed sponsorship trends](https://sponsor-view.com/a-year-on-how-the-pandemic-changed-sponsorship-trends/) - Looking Back at a Year of Change Written by Sophie Morris, Director of Millharbour Marketing (now Sponsor View) and an ESA Board Director. First published by ESA on sponsorship.org At the beginning of every year, ESA asks its members what they think the top three trends will be for the year ahead. These responses are
- [Sophie Morris re-elected to ESA Board](https://sponsor-view.com/sophie-morris-reelected-to-esa-board/) - Sophie Morris has been re-elected to the Board of the European Sponsorship Association (ESA) for a second term. Originally elected to the ESA Board in 2016, Sophie led the Marketing Workstream following an initial Strategic Review project. She also founded and co-chairs the National Representatives Workstream, bringing together the national Sponsorship and Marketing Associations
- [Inside the Future of Sponsorship](https://sponsor-view.com/inside-the-future-of-sponsorship/) - Celebrating the 100th episode of the 'Inside Sponsorship' podcast As a previous guest on the Inside Sponsorship podcast Sophie Morris, Director of Millharbour Marketing (now Sponsor View), was invited to contribute to the celebratory 100th episode, focusing on the Future of Sponsorship. You can listen to the full Inside Sponsorship podcast here and a transcription
- [Spanish Marketing Association Awards](https://sponsor-view.com/spanish-marketing-association-awards/) - Sophie Morris, Director of Millharbour Marketing (now Sponsor View) introduced the inaugural award for Sponsorship at the Spanish Marketing Association's (SMA) Annual Awards yesterday evening via video link from London. Having presented the Keynote presentation at the SMA's sponsorship conference in July on the State of Measurement in Sponsorship, it was an honour to return
- [Sustainability in Sponsorship](https://sponsor-view.com/sustainability-in-sponsorship/) - Sophie Morris, Director of Millharbour Marketing (now Sponsor View) gave an opening presentation at SponsorLive - The European Sponsorship Association Summit on sponsorship trends and the latest ESA research into sustainability in sponsorship. As part of ESA's ongoing research, members throughout Europe were asked about their views on and commitment to sustainability. 96% of sponsors
- [Sophie Morris reappointed to the Institute for Sport Business Advisory Board](https://sponsor-view.com/sophie-morris-reappointed-to-the-institute-for-sport-business-advisory-board/) - Sophie Morris, Director of Millharbour Marketing (now Sponsor View) has been reappointed to the Loughborough University London's Institute for Sport Business (ISB) Advisory Board for a second term. Sophie was one of the founding members and has part of the ISB since 2015, advising on its world class research and teaching activities. Loughborough University London
- [The role of service in sponsors’ decision making](https://sponsor-view.com/role-of-service-in-sponsors-decision-making/) - Our global study shows the increasing importance of service to sponsors. Why investigate sponsorship service Between 2018-2021, we conducted the ‘first of its kind’ research¹ to define what constitutes sponsorship service and the role it plays in the commercial relationship between sponsors and rights holders. In this global study with leading sponsors – conducted in collaboration
- [The importance of service for sponsors](https://sponsor-view.com/importance-of-service-for-sponsors/) - Service is central to sponsorship – it affects performance and trust. The data gathered in our three-year study on sponsorship service¹ paints a very clear picture. Sponsors are fully aware of the importance that the service received from rights holders has on the success of their sponsorship investment. In a previous article, ‘The role of
- [Service impacts the perceived value of sponsorship](https://sponsor-view.com/service-impacts-perceived-value-sponsorship/) - Sponsors believe that service should be a fundamental part of the rights holder’s value proposition. Through the first-of-a-kind research on sponsorship service conducted in partnership with Loughborough University London, we showed that sponsors attribute significant importance to the service level they receive from rights holders. We also contextualised its importance and found that it is
- [How rights holders can get actionable sponsor feedback](https://sponsor-view.com/how-rights-holders-can-get-actionable-sponsor-feedback/) - Proactivity and an analytical approach are the basis to excel in managing sponsorship relationships. Rights holders know the importance of having a good understanding of their sponsors’ satisfaction. A lot of effort goes into managing these relationships and they want to ensure that, when entering the renewal window, the conversation is as linear as possible
- [Sponsor feedback is crucial but surveys don’t deliver](https://sponsor-view.com/sponsor-feedback-is-crucial-but-surveys-dont-deliver/) - The complexity and the importance of sponsorship relationships require more sophistication and depth of insights. In over 20 years in strategic marketing, a lot of things have changed but the constant we’ve seen in every successful company that keeps evolving and thriving is that they put a lot of effort into understanding their customers.
- [Qualitative approaches to researching sponsor satisfaction.](https://sponsor-view.com/qualitative-approaches-to-researching-sponsor-satisfaction/) - In-depth, face-to-face methods are the way to go but not all are suitable. Receiving sponsor feedback can be critical for rights holders to remain relevant, valuable and trusted. Having a precise understanding of what sponsors think of their offering and their service gives them the clarity necessary to improve and increase their value proposition and

## Pages

- [Sponsor View - Deeper Sponsor Understanding](https://sponsor-view.com/) - Sponsor View is the first-of-its-kind interview-based methodology that supports rights holders in understanding the diverse and specific needs of their sponsors.
- [About Sponsor View](https://sponsor-view.com/about-sponsor-view/) - Challengers by philosophy. Leaders by ideas, dedication and outcomes. We are research specialists committed to helping rights holders grow by placing sponsors at the centre of their businesses. We help them understand the value they need to provide to sponsors, support decision-making and provide the necessary tools to bring the plan to life. Our ambitionTo
- [Chelsea FC Sponsor Survey](https://sponsor-view.com/chelsea-fc-sponsor-survey/)
- [Thank You](https://sponsor-view.com/thank-you/) - Thanks for contacting us! We will be in touch with you shortly.
- [Contact](https://sponsor-view.com/contact/) - We’d love to hear from you Please get in touch using the form or the email below. Email: contact@sponsor-view.com Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *FirstLastCompanyEmail *Message *Submit
- [Privacy notice](https://sponsor-view.com/company-policies/privacy-notice/) - This Privacy Notice is intended to help you understand what data we may collect about you, how we use it and why. It also details your rights as a ‘data subject’ and our data security policy. Please take the time to read this carefully. This privacy notice is regularly reviewed and updated. The last update
- [Company Policies](https://sponsor-view.com/company-policies/) - Company policies Privacy noticeCookie policyAnti-bribery and Anti-corruption policyHuman Rights Policy
- [Anti-bribery and Anti-corruption policy](https://sponsor-view.com/company-policies/anti-bribery-anti-corruption-policy/) - What the policy covers 1.1 This anti-bribery policy exists to set out the responsibilities of Millharbour Marketing Consultancy Ltd (MHM) and those who work for us in regards to observing and upholding our zero-tolerance position on bribery and corruption. 1.2 It also exists to act as a source of information and guidance for
- [Cookie Policy](https://sponsor-view.com/company-policies/cookie-policy/) - This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping baskets, and provide anonymised tracking data to third-party applications like Google Analytics. As a rule, cookies will
- [Human rights policy](https://sponsor-view.com/company-policies/human-rights-policy/) - Commitment All companies have a responsibility to respect international human rights standards, to avoid infringing on the human rights of others and to address these impacts where they occur, as set out in the UN Guiding Principles on Business and Human Rights. At Millharbour Marketing, we commit to respect all internationally recognized human
- [Millharbour Marketing is now Sponsor View](https://sponsor-view.com/millharbour-marketing-redirect/) - Millharbour Marketing is now Sponsor View During the past 10 years of providing strategic marketing and sponsorship consultancy under the Millharbour Marketing name, we gradually moved our focus to providing research and analysis services for the sponsorship industry. Sponsor View better reflects the services that we now offer and the contribution we make to improving

## Categories

- [News](https://sponsor-view.com/category/news/)
- [Insights](https://sponsor-view.com/category/insights/)

## Tags

- [sponsorship](https://sponsor-view.com/tag/sponsorship-2/)
- [sponsorship measurement](https://sponsor-view.com/tag/sponsorship-measurement/)